TikTok Rollie Viet Mix MV
Director Linh Manh Tong
Completion Date: November 18, 2021
Do you ever wonder how your subconscious mind/un-conscious mind works? In this video, you will see how the mind of an average Joe works, the way he feels, acts, his secret desires, his needs, wants, conflicts, are all on display through the lenses of two AI generated images Da Vinci and Beethoven who happen to be present inside his "house" of thought as the plot is revealed.
In hip hop/rap music, wordplays play an important role. Thus, the song title TikTok Rollie is a wordplay. This has four meanings. First, it could mean showing off a Rollie on TikTok, the social app. It could also mean a fake Rollie because a real Rollie rolls and doesn't make tick tock sounds. Third, it could mean inside/outside as tick-tock sounds come from the inside of a watch, whereas a Rollie is known for its luxury brand name. Fourth, it could mean new/old. In this MV we've decided to explore the meaning of a fake Rollie through multiple levels of plots which contradict one another which is a representation of common human's contradiction. After watching this video, one can't help but wonder we're also a TikTok Rollie at some point in our lives or multiple times in any given day. We may not like that particular person but on the outside we need to pretend we're so fond of him/her. Social norms force us to become a TikTok Rollie. Which social bullet will cause enough pain in our lives that will eventually be the only force that will wake us up from our dream state of mind?